Search Engine Optimization and Advertising 2
Algorithms became more complex with every passing day, and top search engines kept their algorithms a secret. As the cost of SEO increased, advertisers were roped in to pay for it, which finally resulted in high quality web pages. Investing in SEO is very fruitful, risky because with out any prior notice the algorithms change. When that happens, the search engine will stop directing visitors to the page.
Many consultants are available in the market that provide SEO services.
They manipulate the HTML source code of the web site like menus, shopping carts, and sometimes even the content of the website to draw more traffic. Search engines like Yahoo have algorithms that extract pages not according to the page rank but according to the cost per click or set fee. If an advertiser desires that the page containing his ad be displayed, he is expected to pay money for it. This is a point of controversy, as only big businesses with lots of money will be able to increase the number of hits to their page, whereas the small business who might have a better quality page but a limited budget cannot.
Google Ad Words provides ads based on the words typed in the search box by the surfer. The Million Dollar Homepage started the concept of Pixel advertising, which is a graphical kind of advertising. The space is sold to the advertiser based on the number of pixels an ad requires. Keyword advertising involves advertisers who buy site URLs and place their ads at that location. SEO is a market in itself which is yielding great results for businesses on Internet.